“Identity Will” For Start Ups – Part 2


I emphasized on the essence of an identity will in part 1 of this discussion, but didn’t really delve into the actual detail.  Even my detail here is never enough, but it will be a building block of a lifelong journey in business. Little drop they say matter when it is consistent.

Usually, for value chain maximizing business person or a creator as the case may be, the essence of sales and marketing used to be about the product that is being offered, and never about the business. The trend survived several business decades, but have somewhat really retarded in recent time. The reason is not far-fetched other than customers and clients are now more educated about what they want, and from whom they can get it. Thus, the problem is now about how to make sure that you become the option that is sought by many, and still remain a part of their lives (attraction attraction and sustainability.)

But of course we will need to look into some things before we go ahead to begin to critically look at matters that concerns identity. I would like to state the obvious that used to be, before the society got more conscious about what their necessities look like…

These few alignments have now been shifted, they are:

  1. The essence of a product is no longer dependent on the sales style but about the brand itself.
  2. The sale of a product is no longer about cash transaction but about relationship.
  3.  You must understand the reality of your customers’ attention span; it often doesn’t last too long these days.
  4. Change in taste runs faster than your imagination now; knowing your customers keep you in touch with their taste.
  5. Feedback now rules the day.

If you are able to align with some, all or more of these few things you are on your way to sustaining a business; sustaining a business is always the first biggest hurdle before you run into the dreams of expansion. But of course you should be able to answer some questions before you can imagine a huge windfall. They are questions for you, and then you will proceed to the ones for your business, and lastly for the product.

  1. What do I want to achieve with my product; if you feel it is profit, you are on your path to serious struggle.
  2. What will be the worth of my product to people?
  3. What does my business has to offer to prospective customers?

In all of these, you should be people-oriented, strategic, and effective in your thought flow. It will help you create the first point of attraction; your brand call out (logo), then aid you to land your product safely. Yet, you must also understand that you need not cut a throat to do these things. Simplicity will save the day whenever you decide to do it right.

A milestone that you should attempt to reach should be a relationship with your customers, but of course you must be able to identify the types of customers you have too. It helps you to decide better and also create a lasting template. The domains of your deliberate action should be enlightened by the duty of your bond to your client and then to your own dream as a small business owner.

if you’ve learnt a thing or two on how to create an identity for your start-up, let’s have your feedback in the comment session.


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