Goldberg’s Isedowo Initiative Empowers 28 Youths in Ondo


Goldberg’s Isedowo Initiative has empowered 28 artisans and small scale business owners in Ondo State as part of its commitment at helping entrepreneurs grow their businesses. Total amount disbursed stood at ₦8.4 million while the beneficiaries received ₦300,000 each

The 28 beneficiaries were selected from a large pool of over 700 business entries received in the state. The winners are made up of small and medium scale business men and women, operating in the catchment area, who are skilled in all forms of handiwork, including poultry farming, tie and dye, hand weaving, diesel injector repair, fashion designing and painting.

Speaking at the event, Portfolio Manager, Mainstream Lager and Stout brands, NB, Mr. Emmanuel Agu said Goldberg, the brand on which the initiative is anchored, has through the empowerment initiative extended its affinity with the people of the Southwest beyond culture and tradition to entrepreneurship.

The initiative, he noted, allows the target groups to nurture business ideas that would transform into job opportunities, and in turn better the lot of the region.

“These grants would encourage more businesses to spring up in the region. As we fortify more start-ups with the financial wherewithal to gain solid ground of operations, the beneficiaries would improve the living standards of the Southwest people by creating more jobs and adding value to their communities,” he explained.

Balogun Wuraola, one of the beneficiaries said as a new business owner, her grant would be invested to expand her business. She said “With my ₦300,000, I plan to buy an enlargement and thread rolling machines, which are important tools in my business. I also need a bigger space to exhibit my products, which my grant would enable me to achieve,” she said.

Also speaking, Akindeni Kolawole, a diesel injector repairer, described Goldberg as a “supportive brand” for coming to the aid of small business owners in the region. “If as little as 30 percent of all brands in Nigeria can emulate Goldberg by supporting indigenous business owners in different regions, more youths would be encouraged to run their own businesses,” Kolawole said.

Before the Ondo event, 32 artisans had been rewarded in Osun and Ekiti states, where the beneficiaries affirmed that the initiative is laudable and has provided them huge relief from financial challenges faced in expanding their businesses.

Isedowo is an initiative of Goldberg, which was launched last August by the Ooni of Ife, Oba Adeyeye Enitan Ogunwusi Ojaja II, with the aim of empowering businesses and start-ups with cash reward to boost their business ventures.

So far, 60 artisans have been rewarded in three Southwest states and Goldberg plans to support 40 more entrepreneurs with each winner receiving ₦300,000 through the empowerment scheme, which will visit Ogun and Oyo soon.


Please enter your comment!
Please enter your name here